
As an ecommerce business owner, you go above and beyond presenting your products in the best possible light on your website, emails and social media. After all, your business and revenue depend on it. But what’s that worth if few people believe what you say?
Most consumers view website content and product descriptions as corporate messaging and have trouble believing businesses will deliver on their promises. So when you say that your products are top quality and that you use the best ingredients or materials, that’s rarely enough to compel people to buy from you.
But if all that positive talk comes from your customers, it has a bigger impact on potential customers visiting your site. In many cases, it can make the difference between a visitor leaving your site in seconds and one buying a product because of a customer testimonial they just read.
When it comes to promoting an online shop and enticing people to buy, content is still king. But what can make a real difference to your bottom line is having that content written by your real customers.
So, in this post, we’ll share a few tips and advice on how to use social proof to boost your ecommerce sales.
Get customer testimonials and reviews on your site
Your customers can be the best social proof resource in your arsenal. Why? Because people trust other people more than they trust marketers or a business owner looking to sell more products.
A great customer review or testimonial has the power to compel people to buy a product from an unknown brand. It can also entice people to spend more than they’d normally do on a product just because lots of other people are raving about it on Facebook or YouTube.
Take this example from the Bergfreunde online shop:
This online shop knows that social proof and reviews from customers are more likely to convince people to buy than their own product descriptions, no matter how detailed they are. So, by featuring five-star ratings, and customer comments and recommendations, they’re building trust and easing the mind of potential customers.
Here’s another example from Casper where they have a separate Reviews page with reviews categorised by type of product:
Bottom line: when customers arrive on your site, they have a pain point that they want alleviated, and they’re looking for proof that someone in a similar situation found relief through your products. That’s why it’s important to have customer reviews, ratings and testimonials everywhere on your site from your homepage to your product pages, and even on your blog, if you have one.
Read this post to learn how to use reviews in your content. And if you’re not sure how to go about collecting customers reviews, this guide includes some effective tips and advice on how to convince customers to give you testimonials.
Entice customers to talk about your products on the web
A popular way to attract more customers is to make your ecommerce website and products easy to find at the top of the search engine results pages. One highly effective way to do that is by enticing customers to review your products on their own sites and blogs, or other channels, forums and groups.
This content that’s published outside your website can help with your search engine optimisation efforts and increase your visibility in the search results. It can also help to enhance your social proof as people are more likely to trust reviews published on third-party websites when researching a specific product or an online shop.
There are lots of sites that specialise in product reviews. These reviews usually link back to your site while also encouraging visitors to leave comments about their experience with your product or online shop.
Here’s an example from MakeupAlley, a beauty product review site:
There are also sites that specialize in in-depth product reviews and comparison reviews, like Wareable, a site that reviews smartwatches, fitness trackers, running watches, and more.
Then, there are also the top 10 or roundup articles published on different blogs and sites, like this one:
Finally, let’s not forget the YouTube videos and demos where customers review the products they bought.
This kind of social proof that’s outside your website and on a third-party site can lead to more sales because people tend to trust it more than the messaging on your site. In addition to that, it can also lead to better visibility in the search results when prospects are searching for your products.
But how do you get customers talking about your products on their sites, blogs and third-party forums and groups?
There are lots of ways to do that from providing a fantastic customer experience to partnering with influencers and offering customers free samples and products, and encouraging them to write about them.
Read this guide to learn how to build relationships and team up with influencers. You can also check out this post for some great tips on how to get people talking about your ecommerce business and products online.
Document and publish customer success stories
A case study or customer success story covers why a customer started using your product, and how it helped them to alleviate a pain point or achieve a goal. It’s proof that your product works as promised, and a fantastic way to nudge prospects into purchasing from you and becoming a valued customer.
The good news is that customer success stories are not as formal as they used to be. Here’s a great example from FitBit:
As you can see, a good case study needs to have not just written content but also visual aids like images, infographics and videos to back it all up.
After you create yours, don’t forget to share it on your blog, in your marketing emails to customers, and also on the social media channels that you’re active on.
Show off some statistics
Statistics are always a great way to add social proof to your site and show off the power of your products in an impartial way. So, add some numbers to your site to show how many people are on a product page and looking at a specific product, or how many people have purchased it.
Check out this example from Casper:
Popularity is a factor that many people take into account when deciding whether a product is worth their time, interest and money, so make sure you use it to your advantage.
Wrapping up
When it comes to turning more visitors into customers and generating more sales, social proof is one of your greatest weapons. It helps to build trust in your products and your ecommerce business as a whole.
So, make sure you entice customers to leave reviews on your site and third-party sites and blogs. Show off some usage statistics and document and publish great customer success stories every chance you get. Do these things and you’ll have a higher chance to boost sales than you ever would with your own content and product descriptions.
The post How to use social proof to boost sales appeared first on Better business online: Tips, insight and advice.
Propecia
Cialis
Lasix Online Canada
Viagra
Is It Safe Amoxil Aspirin
https://buystromectolon.com/ – Stromectol
levitra buy generic
http://buyzithromaxinf.com/ – Zithromax
https://buyplaquenilcv.com/ – hydroxychloroquine purchase
https://buylasixshop.com/ – Lasix
priligy reviews
Cialis 5mg Canada
zithromax pill
Plaquenil
Cialis Generico En Farmacias Similares
Propecia Canadian No Prescription
http://buypriligyhop.com/ – dapoxetine priligy uk
furosemide 12.5 mg for dogs
Amoxicillin And Clavulante Potassium Tablets
https://prednisonebuyon.com/ – Prednisone
https://buyneurontine.com/ – Neurontine
Viagra No Prescription In Usa
Prednisone
gabapentin for sleep
https://lendr.online/black-friday-cyber-monday-facts/
viagra and sports performance
Prix Cialis Generique
buy stromectol 3 mg tablets
Cialis
Acheter Kamagra Gel Caen
Kamagra Oral Jelly Box
Propecia
Cialis
Comprare Priligy In Farmacia
Experience Priligy
user ratings
Overnight Pharm Viagra
Cephalexin In Cats
prednisolone acetate ophthalmic suspension 1%
online medicine rx cialis viagra order
Preise Cialis C20
Lasix
Priligy
What’s up, its good post regarding media print, we all be familiar with media is a impressive source of information.|
Cerco Levitra
zinc and zithromax
plaquenil manufacturer
Amoxicillin A 45 Photo
how does gabapentin work
Priligy Serve La Ricetta Medica
viagra watermelon
On Line Clobetasol
I know this website offers quality dependent posts and additional data, is there any other web page which presents these data in quality?|
where to get tadalafil where to get tadalafil
I’m not sure exactly why but this web site is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later and see if the problem still exists.|
If some one needs to be updated with latest technologies then he must be pay a quick visit this website and be up to date everyday.|
cialis cost https://cialisedot.com/
My spouse and I stumbled over here different web page and thought I should check things out. I like what I see so now i am following you. Look forward to looking into your web page repeatedly.|
buy tadalafil buy generic cialis online with mastercard
where to buy cialis without prescription best price usa tadalafil
https://cialistrxy.com/ cheapest tadalafil cost
https://nextadalafil.com/ cialis at canadian pharmacy
Thanks for any other informative site. Where else may just I am getting that kind of info written in such a perfect way? I have a challenge that I’m just now operating on, and I have been at the look out for such information.|
cialis cost lowest price cialis
Helpful info. Lucky me I discovered your website accidentally, and I am stunned why this twist of fate didn’t came about in advance! I bookmarked it.|
Link exchange is nothing else but it is just placing the other person’s blog link on your page at suitable place and other person will also do same in support of you.|
buy cialis pills prescription tadalafil online
generic cialis online fast shipping tadalafil generic
you are in point of fact a just right webmaster. The website loading pace is amazing. It kind of feels that you’re doing any distinctive trick. Furthermore, The contents are masterpiece. you have done a great activity on this subject!|
Greetings! Very useful advice in this particular article! It is the little changes that make the largest changes. Many thanks for sharing!|
generic cialis tadalafil tadalafil online with out prescription
Ahaa, its fastidious discussion regarding this piece of writing at this place at this website, I have read all that, so now me also commenting here.|
Hello, i feel that i noticed you visited my web site thus i got here to go back the choose?.I’m attempting to find things to enhance my site!I suppose its adequate to use some of your ideas!!|
Painless increased IOP may be the only sign characteristic changes in optic nerve b. divaacilia levitra el mejor
generic cialis online fast shipping lowest price cialis
cialis tadalafil cialis at canadian pharmacy
where to order tadalafil tablets tadalafil
what is tadalafil buy generic cialis online with mastercard
https://fr.grepolis.com/start/redirect?url=https://latestproductkey.co/microsoft-office-365-crack/
I all the time used to read paragraph in news papers but now as I am a user of web therefore from now I am using net for posts, thanks to web.|
nystagmus Repetitive rhythmic movements of one or both eyes. Vefhvy Prednisone Ymulou
generic cialis tadalafil cialis without a prescription
buy cialis tadalafil cost walmart
https://nova-wiki.win/index.php/Reminders_For_Running_The_Best_Business
WOW just what I was searching for. Came here by searching for meta_keyword|
tadalafil cialis tadalafil blood pressure
cheap generic cialis for sale generic tadalafil from uk
https://www.bright-bookmarks.win/driverpack-solution-cracked
hi!,I like your writing very so much! percentage we be in contact more approximately your article on AOL? I need an expert on this house to unravel my problem. Maybe that is you! Having a look ahead to see you. |
best price usa tadalafil best price usa tadalafil
buy tadalafil tadalafil drug
https://cialisedot.com/ tadalafil side effects
Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and all. However just imagine if you added some great graphics or videos to give your posts more, “pop”! Your content is excellent but with images and video clips, this website could definitely be one of the greatest in its field. Excellent blog!|
After going over a handful of the articles on your site, I honestly like your way of writing a blog. I book marked it to my bookmark site list and will be checking back soon. Please visit my web site too and tell me how you feel.|
canada generic tadalafil buy cialis
Quality articles or reviews is the key to attract the visitors to pay a quick visit the site, that’s what this web page is providing.|
Heya i’m for the first time here. I came across this board and I to find It really helpful & it helped me out much. I hope to provide something again and aid others such as you helped me.|
what is tadalafil tadalafil cost walmart
Excellent pieces. Keep writing such kind of information on your site. Im really impressed by your site.
I always used to read paragraph in news papers but now as I am a user of net so from now I am using net for content, thanks to web.|
cheap generic cialis for sale tadalafil blood pressure
generic cialis online fast shipping tadalafil cost walmart
tadalafil blood pressure lowest price cialis
side effects for tadalafil https://cialiswbtc.com/
Why viewers still use to read news papers when in this technological world the whole thing is available on net?|
I am sure this article has touched all the internet viewers, its really really fastidious piece of writing on building up new website.|
what is tadalafil cialis without prescription
I truly love your site.. Pleasant colors & theme. Did you make this site yourself? Please reply back as I’m wanting to create my very own website and would like to find out where you got this from or just what the theme is called. Thanks!|
Today, I went to the beachfront with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!|
where to order tadalafil tablets best price usa tadalafil
It’s an amazing post in favor of all the online visitors; they will get advantage from it I am sure.|
Wonderful blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks|
tadalafil generic cialis tadalafil
https://cialiswbtc.com/ cialis at canadian pharmacy
tadalafil blood pressure where to buy tadalafil on line
stromectol online pharmacy minocycline 100mg capsule ivermectin 0.08%
tadalafil without a doctor prescription cheap cialis pills for sale
ivermectin 3 ivermectin generic cream ivermectin goodrx
Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently rapidly.|
cost of cialis generic cialis tadalafil
tadalafil generic tadalafil dosage
cheap cialis pills for sale generic cialis tadalafil
Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.|
https://www.whatdotheyknow.com/user/waqas_bhai/profile
obviously like your web-site but you need to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I in finding it very troublesome to inform the reality however I will certainly come again again.|
I was recommended this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my problem. You are wonderful! Thanks!|
http://wfmu.org/profile/016169897/usmanbloch
After I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the exact same comment. There has to be an easy method you can remove me from that service? Appreciate it!|
Hello there, just became alert to your blog through Google, and found that it is truly informative. I am going to watch out for brussels. I will be grateful if you continue this in future. Lots of people will be benefited from your writing. Cheers!|
Hi there, simply changed into alert to your weblog thru Google, and found that it’s really informative. I’m gonna be careful for brussels. I will be grateful if you proceed this in future. A lot of other people will likely be benefited out of your writing. Cheers!|
Hi to every one, it’s actually a fastidious for me to pay a quick visit this web page, it includes useful Information.|
canadian pharmacy steroids business plan for pharmacy store
Hi! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My site discusses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you are interested feel free to shoot me an e-mail. I look forward to hearing from you! Great blog by the way!|
pharmacy tech online program heb online pharmacy
order provigil online order generic modafinil 200mg order provigil 200mg
Hello just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.|
Now I am going away to do my breakfast, later than having my breakfast coming yet again to read additional news.|
buy generic provigil brand modafinil 200mg
pharmacies in canada that ship to the us best drugstore face moisturizer