
With an increasing number of consumers turning to the Internet to shop for everything from gifts to groceries and online courses, there’s no better time than now to take your offline business online.
Even if you run a business that involves communicating in-person like therapy or career coaching, you can still benefit from adding an online component to your business. With all the amazing tools and technology available today, you can easily sell your expertise and knowledge in an online course or offer your services via remote video meetings.
If you’ve never had a website or have little knowledge about what it involves to have and maintain an online presence, you may feel nervous. Don’t worry because getting set up online is easier than you think. And if you find yourself procrastinating because it feels like an overwhelming project to take on, here are some tips to help motivate you to get your business online.
Ready to take your offline business online? Fantastic! Here are seven tips to help get you started.
1. Learn about how websites work
If you’ve never had a website and aren’t familiar with how they work and what you’d need to build and get yours online, take some time to get a basic understanding of the online before you jump in.
Even if you’re planning to get help building your site, either by using a website builder or by hiring a professional to do it for you, it’s still worth learning a few new skills. These skills and knowledge can come in handy in the long-run whenever you communicate with customers or need to make changes to your site and online presence.
Here are some essential skills we believe everyone should have or learn in order to set up and manage a successful business online:
- Basic web skills about how domains, hosting, and content management systems like WordPress.
- Aesthetics and design skills to help you make the best design choices for your new website.
- Content writing skills to ensure every word you write on your website and elsewhere on the web helps to tell your unique story.
- Search engine optimisation skills so you learn what and how your customers are searching for on Google, and how to properly optimise the content on your site to get found by more customers in the search engine results.
- Digital marketing skills so you learn about effective ways to promote your new website and attract more customers to your new online place of business.
Now, don’t feel you need to be an expert or know everything about websites to start with yours. You can find plenty of information in these two articles:
2. Choose the right products to get your business online
So, what products do you need to take your offline business online? And how much will everything cost?
The answers to these two important questions depend on the type of business you have or what you’d like it to look once you move it online.
So think about how you’d like your online business to look and what and how you’d like to sell. At the same time, take into account your technical skills (or your willingness to learn to make design or code changes yourself, if need be) as that can also be a factor when choosing the products you’ll use to set up and manage your website.
At a minimum, to get any website online, you’ll need the following:
- A domain name.
- A responsive website template, meaning one that works properly for anyone who visits your website from any device, whether it’s a smartphone, a tablet, a laptop or a PC.
- A hosting package to get your website live for everyone to see.
- An SSL certificate to make your site more secure for your visitors. This encrypts any sort of sensitive information that people share with you via your site, be it names, email addresses, credit card details, and any other personal information, to ensure it doesn’t end up in the wrong hands.
Read this article to learn more about these products and how much you can expect to pay for each.
An easy alternative is to buy a complete solution like the 123 Reg Website Builder that comes with everything you need to get your website online: domain name, hosting, professional email, SSL and a great selection of templates so you can choose the right look for your online business. The great thing about this option is that you don’t need any technical skills to create and get your website up and running.
3. Get your legal ducks in a row
As you’re taking your offline business online, you may have to fulfil a few more requirements depending on how you plan to run your operations.
If you’re not an expert, we’d recommend seeking out legal and financial advice before getting started selling products and services online. This ensures that you have your back covered if anything goes wrong.
For more information, read sections 8 and 9 in this beginner’s guide to starting an online business.
4. Look at your competitors’ sites to get some inspiration
Don’t know how your website should look, what pages and information to include, or what you can do to stand out and offer a great experience to your customers?
The easiest thing you can do is to look at other websites in your industry. Go to Google and enter a keyword or keyword phrase that is relevant to your business. For example, if you sell dog food, enter “dog food” into Google’s search box and go through the results. If you want to be more specific, you can also add the city or country you’re planning to deliver to.
Now, click to visit a few of the top sites in the search results and see what they look like, what and how they’re selling, the words, images and videos (if any) they’re using on the website to present their products or services.
Take notes and use this information to organise your own website.
1. Sign up for Google Analytics and Google Search Console
One of the great advantages of having an online business is that you get to learn a lot about the people who visit your website – who they are, where they’re from, how they found your site, what they looked at during their visit, how much time they spent on your site, what they bought, and so much more.
This information is very useful as it can help you determine how well your site is performing and what else you can change to make it better.
But to have access to all this information, you need to set up Google Analytics and Google Search Console. These two free tools are a must-have for any website owner because you’ll not only get to learn about your visitors but also about any issues with your site that need fixing right away.
Check out these two guides to learn how to set up and use Google Analytics and Google Search Console:
2. Get social
When you’re reading about the internet and getting your offline business online, you’re bound to stumble upon lots of social networks that you’re advised to sign up to as a business.
Here’s the thing: having a presence on social media is critical to your success. In many cases, it’s the first place people go to to look up businesses and learn more about what they do and sell, and how other people feel about the products or services they purchased.
However, that doesn’t mean you should set up an account on every social network out there. It’ll be just a waste of time if your customers aren’t actually there to see your messages. Instead, choose two or three social networks where you know your audience enjoys to spend time online.
Then you can focus on keeping an active presence where you share helpful and engaging content and build a meaningful relationship with your audience.
Read this article for some tips on how to decide which social networks your business should be on.
3. Announce your move and promote your new website
Moving your offline business online is one thing. Getting people to notice is another. So now comes the challenging part: spreading the word about your online business to ensure the news reaches as many people as possible.
There are lots of things you can try from sharing the news on your social media channels to using online ads to get your online business in front of more customers.
Start by testing the ideas in these articles and see what works for your business:
Wrapping up
Your competitors are online. Can you afford to fall behind? If you’ve decided it’s time to take your offline business online to get more customers and revenue, we’re hoping the tips in this article will help you to make the move less challenging. Good luck!
The post Seven tips to take your offline business online appeared first on Better business online: Tips, insight and advice.
cheapest viagra in the world generic for viagra kzdzizp – viagra singapore buy
can you buy prednisone over the counter uk prednisone online – prednisone 2.5 tablet
cat antibiotics without pet prescription ed drugs compared – male erection
generic lexapro lexapro generic – lexapro generic discount
plaquenil nz hydroxychloroquinegnr – generic plaquenil coupon
buy clomid online without prescription generic clomid – clomid canada
best way to treat ed buy cheap prescription drugs online – buy online pharmacy
finasteride cost propecia for sale – generic propecia cheap
cialis super active 20 mg cialis samples for healthcare professionals – cialis generic for sale
cialis no prescription paypal cialis discounts – cialis mit paypal bezahlen
cost of ivermectin medicine buy ivermectin online – ivermectin topical
treatments for ed cheap online pharmacy – ed meds online without doctor prescription
cost of plaquenil in us hydroxychloroquine 2 – plaquenil tabs
stromectol without prescription ivermectin 10 mg – cost of ivermectin pill
stromectol otc ivermectin cream uk – buy stromectol online uk
ivermectin 3 ivermectin 1 cream generic – buy ivermectin canada
ivermectin tablets how much is ivermectin – buy ivermectin cream
buy ivermectin pills stromectol ivermectin 3 mg – ivermectin cream 1%
http://stromectolst.com/# ivermectin 1
tamoxifen skin changes yelgf – does tamoxifen cause bone loss
ivermectin 12 mg buy stromectol – ivermectin 6mg
stromectol pills ivermectin for humans – ivermectin tablets
stromectol ivermectin tablets stromectol for humans – stromectol ireland
ivermectin lice oral ivermectin drg – ivermectin uk coronavirus
cialis 20 mg price cialis in melbourne australia
viagra vs cialis canadian viagra
viagra generic online viagra
valtrex 500 mg buy online cost of valtrex in india – generic valtrex cost
Saved as a favorite, I like your web site!|
cipro cheap generic pills cheap generic pills dapoxetine cheap generic pills
dose for stromectol what is stromectol prescribed for stromectol what is it
stromectol what is it what is stromectol prescribed for scabies stromectol dosage
https://plaquenils.com/ generic plaquenil prices
quvalv https://stromectolr.com ivermectin 200mg
ivermectin lotion stromectol new formula ivermectin price usa
ianbtj
Great post but I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Cheers!|
Undeniably imagine that which you said. Your favourite justification seemed to be at the web the easiest thing to take into account of. I say to you, I definitely get annoyed while other folks think about issues that they just do not realize about. You controlled to hit the nail upon the highest and also outlined out the entire thing without having side-effects , folks can take a signal. Will likely be back to get more. Thanks|
Great info. Lucky me I came across your site by accident (stumbleupon). I’ve book marked it for later!|
Hey! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?|
Wow! This blog looks exactly like my old one! It’s on a entirely different topic but it has pretty much the same layout and design. Excellent choice of colors!|
This is really interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I have shared your site in my social networks!|
Hello! I realize this is sort of off-topic however I needed to ask. Does operating a well-established blog such as yours take a lot of work? I am brand new to blogging however I do write in my diary everyday. I’d like to start a blog so I will be able to share my experience and feelings online. Please let me know if you have any kind of ideas or tips for brand new aspiring blog owners. Thankyou!|
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how can we communicate?|
What i do not realize is if truth be told how you are no longer actually a lot more well-liked than you might be right now. You’re so intelligent. You realize therefore considerably in terms of this subject, produced me individually believe it from numerous varied angles. Its like men and women don’t seem to be involved unless it is one thing to accomplish with Lady gaga! Your personal stuffs excellent. Always handle it up!|
WOW just what I was searching for. Came here by searching for meta_keyword|
I think this is one of the most vital info for me. And i’m glad reading your article. But should remark on some general things, The site style is ideal, the articles is really nice : D. Good job, cheers|
http://s.kakaku.com/jump/jump.asp?url=http://cracksmake.com/microsoft-office-professional-2010-crack/
I was recommended this web site through my cousin. I am now not positive whether or not this put up is written by means of him as nobody else recognize such certain approximately my problem. You’re incredible! Thank you!|
http://noexcuselist.com/li/?url=https://www.bookmark-friend.win/eset-nod32-antivirus-activation
Pretty! This was an extremely wonderful post. Thanks for providing this info.|
http://footballzaa.com/out.php?url=https://crackfiles.org/hma-pro-vpn-crack/
Post writing is also a fun, if you know then you can write if not it is complicated to write.|
http://www.fcviktoria.cz/media_show.asp?id=2924&id_clanek=2467&media=0&type=1&url=https://www.generate-bookmark.win/winzip-pro-activation-code
Thank you for the auspicious writeup. It actually used to be a enjoyment account it. Look advanced to more introduced agreeable from you! By the way, how can we keep up a correspondence?|
hello there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise some technical issues using this website, as I experienced to reload the website a lot of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords. Well I am adding this RSS to my e-mail and can look out for a lot more of your respective fascinating content. Make sure you update this again very soon.|
Thanks for ones marvelous posting! I actually enjoyed reading it, you may be a great author. I will be sure to bookmark your blog and may come back from now on. I want to encourage yourself to continue your great work, have a nice day!|
My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am anxious about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any help would be really appreciated!|
Have you ever thought about including a little bit more than just your articles? I mean, what you say is valuable and everything. But think of if you added some great visuals or video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this website could undeniably be one of the greatest in its field. Excellent blog!|
I think that what you composed made a ton of sense. But, what about this? what if you composed a catchier post title? I ain’t saying your information isn’t good., but suppose you added a title to maybe get a person’s attention? I mean BLOG_TITLE is kinda vanilla. You should look at Yahoo’s home page and note how they create article titles to grab people interested. You might add a video or a related picture or two to get readers interested about what you’ve got to say. In my opinion, it could bring your website a little livelier.|
excellent post, very informative. I wonder why the opposite specialists of this sector do not understand this. You should proceed your writing. I’m confident, you have a huge readers’ base already!|
https://stromectolst.com/# ivermectin cream canada cost
stromectol ivermectin 3 mg
https://stromectolst.com/# stromectol generic name
stromectol online pharmacy
https://stromectolis.com/# stromectol 3 mg dosage
https://stromectolis.com/# stromectol where to buy
https://stromectolis.com/# stromectol tab 3mg
Appreciating the hard work you put into your website and in depth information you offer. It’s good to come across a blog every once in a while that isn’t the same out of date rehashed information. Excellent read! I’ve saved your site and I’m including your RSS feeds to my Google account.|
It’s enormous that you are getting ideas from this article as well as from our dialogue made at this place.|
https://clomiphene1st.com/# clomid medication
buy cheap clomid
https://clomiphene1st.com/# purchase clomiphene
clomiphene for sale
https://clomiphene1st.com/# clomid tablet
clomid online
I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all web owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.|
hello!,I like your writing very a lot! share we keep in touch more approximately your article on AOL? I need an expert on this space to resolve my problem. Maybe that is you! Taking a look forward to peer you. |
I read this paragraph fully concerning the comparison of hottest and earlier technologies, it’s remarkable article.|
Keep on working, great job!|
best place to buy viagra online forum generic viagra coupon what happens when a girl takes viagra
viagra stories pictures is viagra funded by government is viagra a controlled substance
molnupiravir indonesia molnupiravir 400mg merck covid pill
minocycline 100mg acne minocycline ointment purchase stromectol online
hey there and thank you for your information – I have definitely picked up anything new from right here. I did however expertise some technical issues using this website, since I experienced to reload the website many times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will sometimes affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my email and can look out for much more of your respective exciting content. Make sure you update this again very soon.|
covid antiviral drugs buy paxlovid covid paxlovid interaction checker
buy minocycline 50 mg online buy ivermectin cream for humans ivermectin oral 0 8
minocycline generic minocycline 50mg over the counter minocycline 100 mg over the counter
plaquenil and hair loss plaquenil diarrhea can i buy plaquenil in mexico?
Heya! I understand this is somewhat off-topic but I needed to ask. Does operating a well-established website such as yours take a large amount of work? I am brand new to operating a blog however I do write in my diary every day. I’d like to start a blog so I will be able to share my own experience and thoughts online. Please let me know if you have any kind of recommendations or tips for new aspiring bloggers. Thankyou!|
buy cialis with paypal define cialis get generic cialis overnight
best male ed pills best ed treatment vacuum therapy for ed
What’s up colleagues, good article and good arguments commented at this place, I am actually enjoying by these.|
Excellent web site you’ve got here.. It’s difficult to find quality writing like yours these days. I really appreciate people like you! Take care!!|
buy erection pills soma therapy ed drug medication
https://phmuseum.com/asdfghjk
prednisone 5 mg tablet price prednisone for dogs prednisone 20mg nz
I like the valuable information you provide in your articles. I’ll bookmark your blog and check again here frequently. I am quite certain I’ll learn many new stuff right here! Good luck for the next!|
https://stackoverflow.com/users/15070330/abdullah-sheikh?tab=profile
discount prescription drugs pharmacy medications erectyle disfunction
Good blog post. I certainly appreciate this website. Thanks!|
Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but other than that, this is fantastic blog. A fantastic read. I will definitely be back.|
80 mg prednisone daily prednisone uk over the counter purchase prednisone
ed pills for sale erectile dysfunction natural remedies
Hi my family member! I want to say that this post is amazing, great written and come with approximately all important infos. I’d like to look extra posts like this .|
Keep this going please, great job!|
Hey there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog? Any help would be really appreciated!|
stromectol medication ivermectin fenbendazole how to buy stromectol
how to help ed canadian drugstore online cheap medications online
I will immediately snatch your rss as I can’t in finding your e-mail subscription hyperlink or newsletter service. Do you have any? Please allow me realize so that I could subscribe. Thanks.|
buying prednisone without prescription buy prednisone online prednisone 5mg cost
No matter if some one searches for his necessary thing, thus he/she wants to be available that in detail, thus that thing is maintained over here.|
ivermectin dose for covid deworming chickens with ivermectin ivermectin cream uses
ivermectin vs ivomec demodectic mange treatment ivermectin ivermectin cream reviews
erectile dysfunction cure ed aids how to overcome ed naturally
stromectol covid 19 ivermectin dosage for lyme disease how much is ivermectin
canadian drugstore online prescription drugs canada buy online ed meds online canada
cheap finasteride merck propecia where to get propecia
buy ivermectin for humans uk ivermectin dosage cats how long after taking ivermectin can you drink alcohol
ivermectin to treat covid buy stromectol online uk stromectol covid
Thank you for some other excellent post. The place else may just anybody get that type of information in such a perfect means of writing? I have a presentation next week, and I am on the look for such info.|
Way cool! Some very valid points! I appreciate you penning this write-up and the rest of the website is extremely good.|
best canadian online pharmacy canada ed drugs ed meds online without prescription or membership
best online canadian pharmacy canadian drugs buy prescription drugs without doctor
ivermectin pour on for cats ivermectin canine dosage oral ivermectin rosacea
stromectol pills for humans stromectol 12 mg tablets stromectol without a doctor prescription
This web site really has all the information I needed concerning this subject and didn’t know who to ask. |
I used to be suggested this website through my cousin. I am now not certain whether this publish is written by way of him as nobody else realize such specific about my problem. You’re incredible! Thank you!|