If you’re being honest with yourself, your personal brand could probably use a spit-shine. Reputations don’t maintain themselves; like so much else, they demand constant attention and no small amount of work.
It’s fortunate that you don’t have to go about this work entirely on your own. While each and every one of us is ultimately responsible for the state of their personal brand, we all have a sturdy stock of resources at our disposal to make the job easier.
Those resources don’t look precisely the same for everyone. Those of us farther along in our careers have deeper personal networks and the advantage of a large body of work to point to.…
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