What’s New In Gartner’s Hype Cycle For Endpoint Security, 2020

September 18, 2020

Remote working’s rapid growth is making endpoint security an urgent priority for all organizations today.
Cloud-first deployment strategies dominate the innovations on this year’s Hype Cycle for Endpoint Security.
Zero Trust Security (ZTNA) is gaining adoption in enterprises who realize identities are the new security perimeter of their business.
By 2024, at least 40% of enterprises will have strategies for adopting Secure Access Service Edge (SASE) up from less than 1% at year-end 2018.

These and many other new insights are from Gartner Hype Cycle for Endpoint Security, 2020 published earlier this year and the recent announcement, Gartner Says Bring Your Own PC Security Will Transform Businesses within the Next Five Years. Gartner’s definition of Hype Cycles includes five phases of a technology’s lifecycle and is explained here. There are 20 technologies on this year’s Hype Cycle for Endpoint Security. The proliferation of endpoint attacks, the rapid surge in remote working, ransomware, fileless and phishing attacks are together, creating new opportunities for vendors to fast-track innovation. Cloud has become the platform of choice for organizations adopting endpoint security today, as evidenced by the Hype Cycle’s many references to cloud-first deployment strategies. The Gartner Hype Cycle for Endpoint Security, 2020, is shown below:

What’s New In Gartner’s Hype Cycle For Endpoint Security, 2020

Details Of What’s New In Gartner’s Hype Cycle for Endpoint Security, 2020

Five technologies are on the Hype Cycle for the first time reflecting remote working’s rapid growth and the growing severity and sophistication of endpoint attacks. Unified Endpoint Security, Extended Detection and Response, Business E-Mail Compromise Protection, BYOPC Security and Secure Access Service Edge (SASE) are the five technologies added this year. Many organizations are grappling with how to equip their remote workforces with systems, devices and smartphones, with many reverting to have employees use their own. Bring your PC (BYOPC) has become so dominant so fast that Gartner replaced BYOD on this year’s Hype Cycle with the new term. Gartner sees BYOPC as one of the most vulnerable threat surfaces every business has today. Employees’ devices accessing valuable data and applications continues to accelerate without safeguards in place across many organizations.
Extended detection and response (XDR) are on the Hype Cycle for the first time, reflecting the trend of vendor consolidation across cybersecurity spending today. Gartner defines XDR as a vendor-specific, threat detection and incident response tool that unifies multiple security products into a security operations system. XDR and its potential to reduce the total cost and complexity of cybersecurity infrastructures is a dominant theme throughout this year’s Hype Cycle. XDR vendors are claiming that their integrated portfolios of detection and response applications deliver greater accuracy and prevention than stand-alone systems, driving down Total Cost of Ownership (TCO) and increasing productivity. Key vendors in XDR include Cisco, FireEye, Fortinet, McAfee, Microsoft, Palo Alto Networks, Sophos, Symantec and Trend Micro.
Business email compromise (BEC) protection is on the Hype Cycle for the first time this year. Phishing attacks cost businesses $1.8B in 2019, according to the FBI, underscoring the need for better security in the area of business email. Gartner defines business email compromise (BEC) protection as a series of solutions that detect and filter malicious emails that fraudulently impersonate business associates to misdirect funds or data. There have been many instances of business email compromise attacks focused on C-level executives, hoping that a fraudulent directive from them to subordinates leads to thousands of dollars being transferred to outside accounts or being sent in gift cards. Gartner found that fraudulent invoices accounted for 39% of such attacks in 2018, posing an internal risk to organizations and reputation risk.
Unified Endpoint Security (UES) is being driven by IT organizations’ demand for having a single security console for all security events. Gartner notes that successful vendors in UES will be those that can demonstrate significant productivity gains from the integration of security and operations and those that can rapidly process large amounts of data to detect previously unknown threats. CIOs and CISOs are looking for a way to integrate UES and Unified Endpoint Management (UEM), so their teams can have a single, comprehensive real-time console of all devices that provides alerts of any security events. The goal is to adjust security policies across all devices. Absolute’s approach to leveraging their unique persistence, resilience and intelligence capabilities are worth watching. Their approach delivers unified endpoint security by relying on their Endpoint Resilience platform that includes a permanent digital tether to every endpoint in the enterprise. By having an undeletable digital thread to every device, Absolute is enabling self-healing, greater visibility and control. Based on conversations with their customers in Education and Healthcare, Absolute’s unique approach gives IT complete visibility into where every device is at all times and what each device configuration looks like in real-time.
Unified Endpoint Management (UEM) is expanding rapidly beyond managing PCs and mobile devices to provide greater insights from endpoint analytics and deeper integration Identity and Access Management. Gartner notes interest in UEM remains strong and use-case-driven across their client base. UEM’s many benefits, including streamlining continuous OS updates across multiple mobile platforms, enabling device management regardless of the connection and having an architecture capable of supporting a wide range of devices and operating systems are why enterprises are looking to expand their adoption of UEM. Another major benefit enterprises mention is automating Internet-based patching, policy, configuration management. UEM leaders include MobileIron, whose platform reflects industry leadership with its advanced unified endpoint management (UEM) capabilities. MobileIron provides customers with additional security solutions integrated to their UEM platform, including passwordless multi-factor authentication (Zero Sign-On) and mobile threat defense (MTD). MTD is noteworthy for its success at MobileIron customers who need to validate devices at scale, establish user context, verify network connections, then detect and remediate threats.
Gartner says ten technologies were either removed or replaced in the Hype Cycle because they’ve evolved into features of broader technologies or have developed into tools that address more than security. The ten technologies include protected browsers, DLP for mobile devices, managed detection and response, user and entity behavior analytics, IoT security, content collaboration platforms, mobile identity, user authentication, trusted environments and BYOD being replaced by BYOPC.

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