What Makes a Quality Link for SEO?

In search engine optimization (SEO), companies and websites attempt to attract more search engine traffic by increasing their pages’ ability to rank within search engine results pages (SERPs). To accomplish this, webmasters must invest in high-quality onsite content, technical onsite optimization, and offsite optimization—which includes building links pointing back to their website.

Link building strategies

Google’s ranking algorithm ranks high-authority content higher than low-authority content. You can increase the authority of your content by building links to it; the more links you have, and the more valuable those links are, the higher your authority will climb.

There’s a catch, of course. Google wants to avoid exploitation, so its algorithm has gotten sophisticated enough to discern the difference between “good” links and “bad” links.…

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